13m lawsuit proves Red Bull doesn't give you wings It is hard to imagine that anyone who saw Red Bull's advertising slogan would actually believe the caffeinated soft drink "gives you wings", but in litigation hungry America the claim has been officially falsified.
Benjamin Careathers, a regular consumer of the fizzy drink, sued the company for false advertising, arguing that after 10 years drinking Red Bull he neither had wings nor any enhanced athletic or intellectual performance. According to the complainant, the Austria based firm deliberately misled ray ban aviator sunglasses unsuspecting customers to spend millions of pounds occhiali ray ban on the premium drink in the hope of gaining an edge on their competitors. And fearful of a costly and time consuming trial, Red Bull was forced to settle the case out of court, pledging to refund $10 to any US customer who bought the drink since 2002 and agreeing to amend future advertising. Should Red Bull have agreed to pay $6.5m to consumers for claiming their drink "gives you wings"? Drinks giant Red Bull GmbH must pay $13m to settle the suit, $6.5m of which will go into a fund that will be paid out to an estimated 1.4 million consumers, who can apply for the refund through a specially created website. Bull settled the lawsuit to avoid the cost and distraction of litigation, a spokesman said. Red Bull maintains its marketing and labeling have always been truthful and accurate, and denies any and all wrongdoing or liability. As a result, Mr Careathers argued, Red Bull performance enhancing properties could only be tested by the quantity of caffeine in each can, which worked out more expensive that a cup of coffee from Starbucks. The 2000 advert that launched the company's eponymous "gives you wings" slogan deceptive conduct and practices mean that [Red Bull advertising and marketing is not ray ban 2140 wayfarer just but is instead deceptive and fraudulent and is therefore actionable, the suit said. though there is a lack of genuine scientific support for a claim that Red Bull branded energy drinks provide any more benefit to a consumer than a cup of coffee, the Red Bull defendants persistently and pervasively market their product as a superior source of worthy of ray ban sunglasses offers a premium price over a cup of coffee or other sources of caffeine. It has since been confirmed that the amount refunded to individuals could be much lower than originally estimated, as more and more consumers apply for compensation from a finite pool of settlement money.
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