10 eCommerce Trends That Will Impact Canadian Retail in 2016 MONTREAL, Dec.
8, 2015 ray ban luxottica /CNW Telbec/ shares the 10 trends that will have the greatest impact on Canadian retailers in 2016. Although all ten trends are eCommerce based, their impact will also be felt in stores. Absolunet, recognized as one of Canada's most specialized agencies in matters of eCommerce, has analyzed 31 digital and eCommerce projects from major Canadian retailers many of which are Absolunet clients, including Birks Mayors, Stokes, Linen Chest, Souris Mini, SAIL, Structube, La Vie en Rose complementing the analysis with its discounted ray bans expertise and understanding of the Canadian market. The 10 Trends that will shape Canadian eCommerce in 2016: Click Collect is price of ray ban sunglasses Becoming Standard A MUST for online retailers who operate brick and mortar stores: in store pick up will be offered by an increasing number of retailers. The Rise of In Store Digital In 2016, more and more stores will see the introduction of innovative digital technologies on the sales floor. Social Media ProfitabilitySocial Media ROI is constantly improving and smart retailers will continue to (or begin) investing in their social presence. Brands Creating More ContentBrands will create more original content than ever before. B2B Overtaking B2CAs the tools where can i buy ray ban sunglasses continue to evolve, B2B eCommerce is expected to see a phenomenal growth in the next few years. Product Information managementAs customer behaviour shifts towards "pre purchase research", retailers will invest in product information management solutions (PIM). The Simplification of Order ProcessingMore transactions means more processing. To achieve sustainable profitability, retailers will invest in Order Management Systems (OMS) to cope with the increased demand in processing and logistics. Client Data For AllMerchants who invest in solutions that make it possible to profile clients and to personalize the shopping experience will gain market share. Fraud And the Tools to Fight it on the RiseFraud is a growing problem for Canadian retailers. As fraudulent methods evolve, the tools to fight it are also becoming more accessible.
"eCommerce has become a must for retailers, but it is increasingly challenging to choose the right strategy and the tools that are compatible with existing operations and ways of doing things," explains Charles Desjardins, vice president of Marketing at Absolunet. "By publishing the list of 10 trends we expect to see defining 2016, we aim to help Canadian retailers gain valuable insight to choose the best strategies and the best partners for their growth.".
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