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5 reasons 'Sex Tape' couldn't get it up Tape, the Cameron Diaz Jason where to get ray bans Segel comedy about a married couple who accidentally post their best Kama Sutra imitation online, failed to generate much box office heat in its opening this weekend.

The raunchy R rated romp reteamed the stars of Teacher as well as director Jake Kasdan from the hit 2011 comedy. But it took in just $15 million over its first three days less than half the opening haul of the trio previous film. It not a disaster for Sony. With a $40 million price tag, it the latest in a string of risk mitigating low to mid range budget comedies that Hollywood is favoring these days. And it may yet get into the black, if it can manage decent foreign returns and some staying power at the domestic box office. But the latter will be tricky, since audiences disliked the comedy almost as much as critics and gave it a limp CinemaScore. Here are five reasons that factored into the film failure to ignite: Dicey Title: It probably helped Sony marketers give audiences a clear handle on what the movie was about, but it may have put off Heartland crowds in the process. a film Teacher is acceptable, but Tape is certainly walking the line for some audiences, said Exhibitor Relations vice president and senior analyst Jeff Bock. mean, one could definitely get the wrong idea when you told them what you did last night. with most leaked sex videos, Tape is more embarrassing to those involved than memorable to those who watch it, said the Toledo Blade Kirk Baird. Tape might have worked five years ago, or had it ray ban sunglasses womens taken on raybans glasses lewd but anyone who found this idea ray ban frames price fresh was probably turned off by the idea. Can anyone say Kim Kardashian?With this summer surfeit of R rated comedies, finding a good slot to launch Tape was always going to be tricky, and this wasn it.

With two other ribald romps McCarthy and Sony own Jump Street still drawing strong numbers, Tape may have encountered raunch fatigue and couldn find its footing. Uncoupled: To break out the way earlier R rated movies and Jump Street did earlier this summer, Tape was going to have to draw a young date night crowd. It didn instead attracting an audience that tipped female (53 percent) and older (52 percent over 30 years of age).

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